Folly Systems

Good Design,

Smart Engineering,

+ an act of folly

We are a startup studio working on
consumer and enterprise products


We collaborate and partner with founders to build meaningful technology products and experiences

Startup studio


‘Make Mistakes’ is central to our ethos.
It manifests in our attitude and our aspirations.

We are agile, and we are scrappy.
We embrace chaos.

Welcome to our startup world.

If you too have a strain of folly running in you,

Come Join us!

— founders —

Nishith Shah

Nishith Shah

A veteran entrepreneur, Nishith has been building consumer and enterprise internet products for over 15 years. He aspires to cycle across the length of India next year.

Deepa Shah

Deepa Shah

Deepa has been the design and product voice of the several companies that she has founded. She is learning Japanese and aspires to volunteer at the 2021 Tokyo Olympics.